On Page 4 Ciaran talks about "Who is presenting? You or Bill Gates".
The article is a good reminder of the classic death by PowerPoint. The 20 slides in 20 minute thing is a waste of everybody's time. In fact, maybe all you need is 3-4 slides at most. If you want to leave some material behind with the customer, do that, but don't present it all.
What people want to know is usually: what is the problem you are addressing, how is it going to be solved, what's in it for me and what are suggested next steps. Using NLP is also a good way to get the message across. VAK works !
theBizWiz
www.boulterassociates.com.au
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