Retaining Customers in Hard Times

Back to basics is probably the best advice that was given to me recently. You may be having trouble getting people to buy your products or services at present, especially if your business is not in the necessity category. But if you already have customers that buy from you regularly, keeping them is a number one priority.

So how?

Well first remind them of your services or products.But you have to watch your own costs, so develop a focused and planned marketing message that consistently reaches your target audience through the best channel.

Tell them why you are different. Brand is partially about great customer experiences. If a customer has a good experience with your business they will relate better to your brand and be a marketing channel for you.

If a customer is loyal, reward them. This can be as simple as a discount program for repeat purchase. It could be a competition only open to existing customers. It could be special days where only existing customers are invited to your showroom and items are specially discounted.

We all know how hard it is to get a new customer. Keeping the ones we have is even more important.

theBizWiz

www.boulterasscociates.com.au
www.informgroup.com.au