Against the Trend

There is lots being said about the worldwide financial crisis. The natural reaction is to conserve resources and not spend till the crisis is over.

Well, maybe that is what your competition is doing, regardless of what business they are in.

What if you did the opposite?

I guess it depends on what you are selling. Some products are resistant to the market changes. If you can afford a Lamborghini then you probably dont really pay attention to the market or the advertising. But if you are after services to help you while you work harder to earn extra money or to help organise your finances then you will be looking. If you are a supplier of these services then now is the time to advertise more.

Sometimes your natural reaction to be conservative in tough times, is not necessarily the right thing to do.

theBizWiz

www.boulterassociates.com.au
www.informgroup.com.au