There is a lot written about Twitter and I have to admit I still cannot really see how it brings real results. Another new media medium is Facebook Fan Pages. This is more akin to the classic web page but is on a "directory" that has a huge audience. To understand more have a look at the information on the Facebook website.
To get started follow the instructions to setup the page. Then you have a number of options to advertise your business. Firstly you become a fan of the Fan Page. This advertises the page to your connections on Facebook.
Another method is to purchase advertising on Facebook itself. These are the ads you see on the right hand side of a Facebook page. The targeting here is very good. You have the ability to specifiy age, sex, location as well as many other snippets of information. This information is gathered at time of registration by Facebook users.
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