Worlds Best Sales Tips #4

More Sales Tips from a really good book. "The World's Best Sales Tips" by Ciaran McGuigan is a quick toolkit for improving your sales techniques.

On Page 4 Ciaran talks about "Who is presenting? You or Bill Gates".

The article is a good reminder of the classic death by PowerPoint. The 20 slides in 20 minute thing is a waste of everybody's time. In fact, maybe all you need is 3-4 slides at most. If you want to leave some material behind with the customer, do that, but don't present it all.

What people want to know is usually: what is the problem you are addressing, how is it going to be solved, what's in it for me and what are suggested next steps. Using NLP is also a good way to get the message across. VAK works !

theBizWiz

www.boulterassociates.com.au
www.informgroup.com.au

Against the Trend

There is lots being said about the worldwide financial crisis. The natural reaction is to conserve resources and not spend till the crisis is over.

Well, maybe that is what your competition is doing, regardless of what business they are in.

What if you did the opposite?

I guess it depends on what you are selling. Some products are resistant to the market changes. If you can afford a Lamborghini then you probably dont really pay attention to the market or the advertising. But if you are after services to help you while you work harder to earn extra money or to help organise your finances then you will be looking. If you are a supplier of these services then now is the time to advertise more.

Sometimes your natural reaction to be conservative in tough times, is not necessarily the right thing to do.

theBizWiz

www.boulterassociates.com.au
www.informgroup.com.au